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My name is Hristina Nikolova and I’m the founder, designer and creative director of the brand.
By choosing a rather minimalist approach I’m trying to reinvent the post-soviet ideal of beauty in Bulgaria by turning the focus of fashion to something that better reflects the realities of modern society. The brand is characterized by its conceptual design, clean cuts and the unique message behind every collection.
As a former architect, I draw inspiration from modernist art and culture while calling upon my own values – purity, honesty and freedom. All of our garments are slowly made in Bulgaria by a small team of crafted artisans and mainly by dead-stock materials.
Sounds like a plan, let’s do it.