ALLA FRANCA

Alla Franca capsule collection was inspired by the Bulgarian cultural heritage and its complex background. The word “alafranga” (from the Italian “alla franca”) was used in the Balkans to describe modernist ideas and trends in the context of things such as clothing, food and decor. 

The Western lifestyle that was chic, new and modern was called Alafranga, and it stood in contrast to everything that was oriental, old-fashioned and traditional.