As the founder and designer behind the brand, I draw inspiration from modernist art and culture while calling upon my own values - purity, honesty and freedom.

  By choosing a rather minimalistic approach, I'm trying to reinvent the ideal of beauty and turn the focus of fashion on something pure and simple, something that better reflects the realities of modern society.

The manufacturing is based in my hometown and our garments are slowly produced in a small local factory, in the same neighbourhood where I was raised as a kid.

Embracing a bottom-up approach, I'm working closely with the team to create pieces of exceptional quality in regard to fabric, fit and fabrication. All of our products are produced in limited quantities.

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